WELCOME TO
HALAGA PLAYHOUSE
Halaga is a digital space made to support parents in raising value-grounded Filipino children through stories, videos, and research-driven content.
The Reality Filipino Parents Face Today
In today’s digital world, children learn by watching — and much of what they see comes from Western media. Through interviews and research, we identified the biggest challenges parents face in teaching Filipino values.
Many Filipino children watch mostly Western-made shows, leading them to imitate behaviors and communication styles that sometimes overshadow Filipino practices like pagmamano and using po and opo.
Children naturally copy what they see online, causing parents to frequently correct behaviors, language, and attitudes that reflect Western norms rather than Filipino values.
There is very little digital media that intentionally teaches Filipino values such as respeto and pakikisama, making it harder for parents to find culturally relevant content for their children.
How Halaga Helps
Halaga combines storytelling, culture, and modern media to help parents bring Filipino values into their children’s daily experiences.
OUR FIRST SERIES
TAYO-TAYO: Tari’s Adventures is a value-centered 2D animated cartoon series which aims to teach today’s Filipino children about cultural values such as respeto and pakikisama. The story follows the learnings of a young tarsier named Tari.
Meet the Characters
The TAYO-TAYO: Tari’s Adventures series features a cast of characters inspired by animals and each representing an important aspect of a child’s life.
Keep scrolling to find out more about them.
Tari
Based on the Philippine tarsier and he is meant to represent energy and curiosity. Tari’s character aims to mirror the primary viewer, which are children, as they experience and learn new things.
LAYA
The mentor character of the series, is based on the Philippine eagle. While she is an intimidating character, she often acts as a parent figure to the main character and teaches him about Filipino values.
LOLO PAWIKAN
Based on the Philippine Turtle, represents the elders present in a child’s life.
DIDI
The Philippine Spotted deer is a character that serves as a representation of a close friend
Bring Tari’s Adventures Home
Bring home the printed book Tayo-Tayo: Tari’s Adventures, a story and activity book created to help parents introduce values in a fun and culturally meaningful way.
Get to know the team behind the creation of Halaga.